Rolex Datejust Watch 31mm 278278-0040
Rolex Datejust Watch 31mm 278278-0040
Rolex Datejust Watch 31mm 278278-0040
Rolex Datejust Watch 31mm 278278-0040
Rolex Datejust Watch 31mm 278278-0040
Rolex Datejust Watch 31mm 278278-0040
Rolex Datejust Watch 31mm 278278-0040
Rolex Datejust Watch 31mm 278278-0040
Rolex Datejust Watch 31mm 278278-0040
4.9 344 reviews Trustpilot

Rolex Datejust Watch 31mm 278278-0040

In Stock · Launch Edition
$229.00
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The Rolex Datejust 31 reference 278278-0040 showcases an iconic aesthetic highlighted by its elegant champagne-colour dial and fluted bezel. Crafted in 18 kt yellow gold, the classic 31 mm Oyster case features a monobloc middle case, scratch-resistant sapphire crystal with Cyclops date lens, and a solid screw-down case back.

Powered by the manufacture Calibre 2236 self-winding mechanical movement, this timepiece provides exceptional precision, instantaneous date functionality, and an approximate 55-hour power reserve. It is fitted with the prestigious President bracelet featuring semi-circular three-piece links and a concealed folding Crownclasp for superior comfort and style.

  • Brand: Rolex
  • Model: Datejust 31
  • Reference Number: 278278-0040
  • Case Diameter: 31 mm
  • Case Material: 18 kt yellow gold
  • Dial Color: Champagne-colour
  • Band Material: 18 kt yellow gold
  • Band Name: President
  • Movement: Perpetual, mechanical, self-winding
  • Water Resistance: 100 m
Shipping+

Processing. Orders are processed within 1–3 business days.

Delivery. Estimated delivery in 5–10 business days, tracking included.

Packaging. Discreet, reinforced and shock-resistant — built to transport your watch safely.

Returns+

Return policy: 30 days. The item must be unworn and returned with the security seal intact and all original accessories included.

Inspection & refunds. All returns go through a technical inspection by specialists (up to 3 business days). Refunds are issued after inspection.

Every timepiece is quality-inspected before shipping and securely packaged.

What's Included+

When you select the Box Included option, your order arrives with a complete premium presentation set:

  • Luxury Timepiece — crafted with attention to detail, weight and finishing.
  • Premium Presentation Box — sturdy, elegant and protective.
  • Protective Dust Bag / Pouch — keeps your watch safe when not worn.
  • Warranty Cards & Documentation — the corresponding cards, seals and presentation documents.
Limited Offer

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Current price reflects a temporary markdown. Standard retail pricing will resume once inventory resets.

Premium Quality.
Built to Last.
Why You'll Love It

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Designed for You.
Made to Impress.
The Details

Designed for You. Made to Impress.

  • High-quality materials and construction
  • Thoughtful design in every detail
  • Versatile for any occasion
  • Built to stand the test of time
Customer Reviews

What Our Customers Say.

4.9
Trustpilot 144 verified reviews
Excellent quality

Excellent quality

Really happy with this purchase. The quality is excellent and it arrived quickly. Exactly as described — I'd recommend it to anyone.

Liam K. Verified Purchase Austin, TX
Highly recommend

Highly recommend

Really happy with this purchase. The quality is excellent and it arrived quickly. Exactly as described — I'd recommend it to anyone.

Harry R. Verified Purchase Denver, CO
Exactly as described

Exactly as described

Really happy with this purchase. The quality is excellent and it arrived quickly. Exactly as described — I'd recommend it to anyone.

Ben T. Verified Purchase Seattle, WA
Really happy

Really happy

Really happy with this purchase. The quality is excellent and it arrived quickly. Exactly as described — I'd recommend it to anyone.

Jake M. Verified Purchase Miami, FL
Great value

Great value

Really happy with this purchase. The quality is excellent and it arrived quickly. Exactly as described — I'd recommend it to anyone.

Sam P. Verified Purchase Chicago, IL
Love it

Love it

Really happy with this purchase. The quality is excellent and it arrived quickly. Exactly as described — I'd recommend it to anyone.

Owen T. Verified Purchase Toronto, CA
Perfect

Perfect

Really happy with this purchase. The quality is excellent and it arrived quickly. Exactly as described — I'd recommend it to anyone.

Ryan D. Verified Purchase Nashville, TN
Five stars

Five stars

Really happy with this purchase. The quality is excellent and it arrived quickly. Exactly as described — I'd recommend it to anyone.

Noah B. Verified Purchase Phoenix, AZ
Fast delivery

Fast delivery

Really happy with this purchase. The quality is excellent and it arrived quickly. Exactly as described — I'd recommend it to anyone.

George C. Verified Purchase Boston, MA
Beautiful piece

Beautiful piece

Really happy with this purchase. The quality is excellent and it arrived quickly. Exactly as described — I'd recommend it to anyone.

Alfie F. Verified Purchase Atlanta, GA

FAQ

Our customer support is available Monday to Friday: 8am-8:30pm.Average answer time: 24h